The Magic Behind the Bold Glamour Filter TikTok Trend

August 22, 2023
Rochella Providence

“If you don’t look absolutely gorgeous in this filter, then there’s no hope for you.” 

Sound familiar?

If it does, then you’ve definitely come across the bold glamour filter TikTok trend

Snapchat and TikTok users are no strangers to applying facial effects, but a lot of people seem to be taken aback by how incredible the bold glamour filter makes them look. 

And there’s a reason for that. 

This filter's not like traditional filters - there's a magical AI twist to it. 

And we’re about to break it down so keep reading as we demystify the bold glamour realism and share how to maximize this effect.

How does the bold glamour filter look so realistic?

Pretty sure you’ve noticed that there’s something about this filter that just hits different. 

You’re right. And it’s all thanks to AI. 

A couple months ago this investment creator (@zhangsta) posted a TikTok video sharing what she learned about the bold glamour filter and why it looks so real.

In her caption she credited Luke Hurd, an Effect House Creator, who made a prior video explaining why the bold glamour filter is so different from regular effects. 

Here's what he said:

“It uses something called machine learning. So, what’s so cool about this is that you can take your hand and put it in front of your face, and it looks pretty darn real. The reason for that is because of how it works. A traditional filter takes your two-dimensional screen and then overlays a face mesh on top that tracks to your face and when you move your hand in between [the filter], it freaks out because it’s tracking [your facial features] in real time. So, the face mesh is like a 3D model that moves with your face. The bold glamour filter does not work that way. This actually takes the camera image itself and then processes it.” 

The video helped shed a lot of light for users, but others were still a bit confused. 

So, he went into detail in his second video where he highlights how these super realistic filters are leveraging what’s called a generative adversarial network (GAN), where your face is compared to a dataset of images that's used to help redraw your face, pixel by pixel, which then displays on your camera feed.

Take a look at the video here for his full explanation.

Pretty cool, right?

Shout out to Luke for helping us make sense of the magic.

Other trending filters on TikTok

Luke also mentioned that other effects like gender swap and the teenage filter on TikTok also use this same technology to produce amazingly realistic results. 

People have been loving TikTok’s teenage filter because it takes you on a trip down memory lane and stops right in front of a portrait of your younger self. Check out how Mario Lopez reacted to it:

And the gender swap effect has been making users eager to see whether they’d date the male/female versions of themselves.

Other apps that can give you the bold glamour filter effect

TikTok is obviously the go-to source for hopping on this trend. 

There are lots of options out there if you want to explore similar beautifying effects. Here’s a list of the top apps you can use to explore. 

But if you’re specifically curious about the ones that can give you a full body bold glamour makeover, then the Optix app would be a great fit. 

It uses similar tech to create a super realistic and stunning digital version of yourself in beautiful scenery in under 30 seconds. Here are some examples:

bold glamour filter effect Optix
bold glamour filter effect optix

Feel free to test it out here for free:

Final words…

So, now you know the science behind how the bold glamour filter works. 

Go give it a shot and if you’re already obsessed, try different options and see which one you love the most. 

And don’t forget to share your creations ✨

Stay tuned for more deep dives into your favorite filters and trends.

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